On November 18/19, 2021, an inspiring workshop on Textual Analysis and Natural Language Processing (NLP) was held at TUM Campus Heilbronn. Leading researchers and doctoral students from the fields of management, finance, and computer science accepted the invitation of Sebastian Müller, Professor of Finance at the Center for Digital Transformation at the TUM School of Management.
Digital transformation brings with it a flood of data, as well as data from websites, social networks, and other platforms. Most of this data is qualitative and verbal in nature, and therefore initially eludes our quantitatively oriented methods of analysis. In order to make sense of the new data we receive through digitization, we therefore rely on modern and powerful text analytics. With the help of Natural Language Processing (NLP), researchers are able to analyze textual data using computational power. The goal of the workshop was to discuss the latest developments in this field.
“TUM Campus Heilbronn is a young campus that explicitly addresses the impact of digital transformation and the management of family businesses. The topic of textual analysis is closely related to digital change, so regular NLP workshops for our campus are not only appropriate, but in my view almost inevitable”, said Prof. Sebastian Müller.
Workshop participants did not only have the opportunity to expand their knowledge of the latest advances in Natural Language Processing, but also discussed benefits, limitations, and ethical aspects of this new technology. “I am excited about the new research ideas and potential international collaborations in the field of applied textual analysis that will emerge from this workshop”, explained Prof. Müller.
