Leonard Kinzinger has been recognized by BVM Berufsverband Deutscher Markt- und Sozialforscher e.V., VMÖ Verband der Marktforscher , SWISS INSIGHTS, Swiss Data Insights Association for the best Master’s thesis in market research in 2025.
His award-winning thesis, “Exploring the In-Context Learning Ability of LLMs to Create Realistic Synthetic Personalities,” investigates how granular microdata can be embedded into open-source large language models to simulate realistic consumer personas.
🎯 The goal: bridging the gap between #AI theory and practical application in market research.
While these AI-generated personas can’t fully replace real survey participants yet, Leonard’s work offers a scalable, fast, and insightful tool for exploring consumer behavior and societal trends.
Leonard is now pursuing his PhD in AI & Music at the TUM Chair of Digital Marketing. He previously worked at Amazon as a BI Engineer and is currently co-authoring a paper under review at JAMS.
Congratulations on this outstanding achievement, Leonard! Your work sets a strong example of how AI can shape the future of market research.
