The offered seminars focus on topics that align with our research interests. These topics provide an ideal starting point for a master’s thesis. Often, a master’s thesis topic is developed based on a prior seminar paper. This has the significant advantage that students are already well-acquainted with the research area, making it much easier to begin the thesis. For this reason, participation in an advanced marketing seminar is a prerequisite for a master’s thesis supervised by us.
Additionally, students may develop their own thesis topic and submit a proposal to the professorship. In this case, we expect a two-page proposal that outlines the relevance of the research question, identifies a research gap based on the relevant literature, and provides a methodological approach for investigating the question.
Master’s theses can also be written in cooperation with companies. It is important for students to remember that the goal of a master’s thesis is to demonstrate the ability to conduct academic research. Based on our experience, this is often challenging for students, as the company’s question must be translated into a scientific research question. Students wishing to write a thesis in collaboration with a company should also develop a proposal and submit it to the relevant chairs.