Marketing Courses & Teaching at TUM Campus Heilbronn

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From Fundamentals to Thesis: Marketing Curriculum Structure

  • Integrated marketing curriculum at TUM Campus Heilbronn combining management, technology, and data science, designed to prepare students for a marketing master’s thesis.
  • Four core areas: Fundamentals; Marketing Methods & Analytics; Strategy & Tactics; Marketing & Technology.
  • Winter‐entry students may begin with Experimental Research & Advanced Marketing Research Methods; summer‐entry students may start with analytics and strategy electives.
  • Lectures have unlimited enrollment; seminars require completion of the foundational course and have limited spots.
  • Seminar participation (or an approved research proposal) is mandatory for thesis supervision, including options for company‐collaborative projects.

Marketing Professors at TUM CHN

Design your Path: Marketing Courses at TUM Campus Heilbronn

The education at TUM Campus Heilbronn focuses on the intersection of management, technology, and data science. Our goal is to offer students advanced marketing courses at this intersection, enabling them to write a master’s thesis in the field of marketing. The courses can be flexibly combined according to the students’ interests.


The following list of marketing courses is organized into four thematic areas:

 

  • Fundamentals:
    Experimental Research & Advanced Marketing Research Methods
  • Marketing Methods & Analytics:
    Marketing Analytics
    Machine Learning Applications in Marketing
  • Marketing Strategy & Tactics:
    Social Media Marketing: Engaging the Digital Consumer
    Pricing and CRM: Managing Customers for Profit
  • Marketing & Technology:
    Virtual Reality Research and Applications in Marketing
    Eyetracking Research in Marketing
    MarTech

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